How We Got Here
The idea came from watching people miss payment deadlines not because they forgot—but because tracking everything across different platforms got overwhelming. Credit cards, insurance policies, streaming services, loan repayments. Each had its own schedule, its own notification system.
The Beginning
Launched our first calendar tool after talking with 40 small business owners about their financial tracking challenges. Most were using spreadsheets or paper diaries.
Expanding Tools
Added subscription tracking features when we realized clients were losing money to forgotten auto-renewals. This became our most-used feature within three months.
Learning Programs
Started teaching workshops on financial organization after repeated requests. People wanted to understand the methodology, not just use the tools.
Today
Working with over 800 clients across NSW and Victoria. Our focus remains the same: making financial dates visible and manageable.



